By MALCOLM GUNN
WWW.WHEELBASEMEDIA.COM
A
sedanis something special.
But withnearly every mem-
ber of Nissan’supscale divi-
sionswitching tonew alphanu-
meric identificationalong
with,in most cases, reconfig-
ured sheetmetal,itisn’tthe on-
ly interesting car onInfiniti’s
plate for 2014.
However, a total rebranding
strategy could leave buyers
feeling especially perplexed in
the Q50’s case since the G37
sedanit was tohave replaced
this year willnow remainin
the fleetuntil mid 2015.
Concurrent withthis decision,
curves, swirls, bulges and an-
gles that make thenot-yet-out-
going G37 seem downright dat�ed and frumpy by comparison,
Nissanhas reduced the G37’s
base price by $4,800 (to $33,400).
The G37 remains Infiniti’s en-
try-level modeluntil anall-new
Q30 replacement arrives.
Since the Q50 and G37 share
the same basic dimensions,
platform, suspensionand pow-
ertrainand offer the same all-
wheel-drive option,the differ-
ences betweenthe two boil
downto style and standard and
available content.Inbothcate-
gories the Q50 outshines the
G37 by a wide marginand
should experience little trouble
attracting buyers desiring a
well-equipped rolling fashion
statementto tool around in.
Another important point of
differentiationis the addition
of the Q50 Hybrid that com-
bines a potent mix of fuel econ-
omy and performance.
As for looks,the Q50 shows
off its top form withtasteful
new name and a
slew of techno en-
hancements are
the first clues that
Infiniti’s Q50
The G37 is still a nice
looking piece, but the Q50
ratchets up the style a few notches.
Although the Q50 was assumed to be the
replacement forthe G37, the pair will be sold
alongside each otherfor about two more years.
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